Performance Marketing Case Study — Kids Brand
Turning
Seasonal
Kidswear
Spikes
Into
Year-Round
Revenue
Alpha Ecommerce rebuilt acquisition for a kids apparel and essentials brand — stabilising ROAS between seasonal peaks, lowering the cost of winning new parents, and scaling repeat order volume.
+86% Revenue
+94% ROAS
−33% CPA
+71% Orders
Kidswear Campaign Creative Placeholder
+94%
Drop kidswear product shots, lifestyle footage, or the top-performing parent-facing ad creative here.
Show the seasonal drops that carried the strongest returns.
02 — The Challenge
Demand
arrived
in
seasons.
Profit
didn’t
Stay.
We built for the quiet months, not just the peaks.
Amit Pandey
,
Founder & CEO
Festive and back-to-school windows sold out fast, but the months in between drained budget. Parents compared age groups and sizes across sessions, filled carts, and left before checkout — and every new drop reset creative performance from zero.
01 — Seasonal ROAS Swings
Returns peaked during festive and school-season windows, then fell away through the quiet months.
02 — Size & Age Drop-Off
Parents browsed multiple age groups and size charts, then abandoned the cart before checkout.
03 — Creative Fatigue
The same parent audiences saw repeat messaging, so winning angles burned out within weeks.
Parent purchase funnel — before optimisation
Traffic
100%
Size & age browsing
61%
Checkout
38%
03 — The Approach
We
built
for
the
quiet
months,
not
just
the
Peaks.
01 — Media Strategy
Split campaigns by age group and gifting intent, then moved budget toward the cohorts that stayed profitable off-season.
02 — Funnel / Conversion
Simplified size selection, bundle discovery, and checkout so parents could finish buying in a single session.
03 — Creative & Scaling
Ran a rolling creative loop across seasonal drops so fresh angles were live before the old ones fatigued.
04 — Performance
From
seasonal
spikes
to
steady,
year-round
Returns.
Before → After ROAS
+94%
Before: peak-dependent spend
After: profitable through the off-season
+94%
ROAS
−33%
CPA
+38%
Conversion
05 — The Outcome
Growth
stopped
depending
on
the
Calendar.
The brand now scales through festive peaks and quiet months on the same profitable acquisition system.
Revenue
+
Growth in total revenue, year over year.
ROAS
+
Higher return on every ad dollar spent.
CPA
−
Lower cost to acquire each new customer.
Order Volume
+
More orders across the full period.
