Performance Marketing Case Study — Liquor Brand
Scaling
a
Restricted
Category
Without
Losing
Efficiency
Alpha Ecommerce built a compliant acquisition system for a premium liquor brand — working around platform restrictions, capturing age-verified demand, and turning gifting season into repeatable revenue.
+73% Revenue
+88% ROAS
−31% CPA
+54% Orders
Liquor Campaign Creative Placeholder
+88%
Drop bottle photography, bar-side lifestyle footage, or the best-performing gifting creative here.
Show the compliant creative that platforms actually approved.
02 — The Challenge
Every
channel
that
worked
came
with
a
Restriction.
We bought the demand the platforms would actually let us buy.
Amit Pandey
,
Founder & CEO
Alcohol advertising limits blocked the highest-intent placements, ad accounts were flagged without warning, and delivery rules changed by region. Demand was real — but the brand had no reliable way to buy it, and gifting season did most of the year’s work.
01 — Restricted Placements
Age-gating and category policy locked out the highest-intent ad formats and shopping placements.
02 — Compliance Drag
Creative rejections and account flags stalled campaigns exactly when demand was peaking.
03 — Gifting Dependency
Festive and gifting windows carried the year, leaving the remaining months underused.
Buyer journey — before optimisation
Traffic
100%
Age-verified sessions
57%
Checkout
34%
03 — The Approach
We
bought
the
demand
the
platforms
would
actually
let
us
Buy.
01 — Media Strategy
Shifted budget into compliant search, branded demand, and region-cleared placements that stayed live at scale.
02 — Funnel / Conversion
Streamlined age verification, delivery-area checks, and checkout so verified buyers didn’t drop off.
03 — Creative & Scaling
Built a pre-approved creative library per region so campaigns launched without policy delays.
04 — Performance
From
restricted
and
reactive
to
compliant
and
Scalable.
Before → After ROAS
+88%
Before: policy-limited spend
After: compliant, always-on scale
+88%
ROAS
−31%
CPA
+29%
Conversion
05 — The Outcome
The
category
stopped
being
the
Bottleneck.
The brand now runs always-on acquisition inside platform rules, with gifting season amplifying growth instead of carrying it.
Revenue
+
Growth in total revenue, year over year.
ROAS
+
Higher return on every ad dollar spent.
CPA
−
Lower cost to acquire each new customer.
Order Volume
+
More orders across the full period.
